Dr. Zed Higgs

I am a Postdoctoral Research Associate working with Professor Marco Palma in the Human Behavior Lab (HBL) and the Institute for Advancing Health through Agriculture (IHA) at Texas A&M University.

We research consumer behavior and decision-making, with the goal of finding ways to help people make better decisions and live healthier lives. Our work combines theoretical analysis with carefully designed experiments to provide new insights into consumer behavior.

Some of my research projects have received funding from the National Science Foundation (NSF) through a Doctoral Dissertation Research Improvement Grant (DDRIG) in Economics (Award #2315706). You can read more about these projects, and my other research projects, on my Research page. You can also read the NSF award abstract here: NSF Award Abstract #2315706.